SEO Basics: How to Do SEO for Beginners

Well, you need to figure out why people link to specific pieces of content in your industry. A while back I noticed that most content about “SEO tools” only listed tools. But sometimes you’re better off with content that’s completely different. I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Getting others to link to your site can be difficult, but one of the easier ways to get links is to scope out your competitors, and find out who’s linking to them. Because it’s easy to mess up, it’s important to verify your structured SEO Anomaly data using a tool specially built for the purpose.

Create link magnets

So, as we approach the New Year, how can you create an SEO strategy that moves with the times? There will be plenty of time to add window dressing and furniture, but first, you start with the foundation. Whatever the dynamic of your business, an effort vs. impact matrix can help you organize your seo strategy into tactical jobs to be done. My recommendation for outlining these steps is to create an effort vs. impact chart that organizes each item.

The more backlinks a web page gets from high-authority sites, the better its chances of ranking higher in the SERPs. A blog post targeting the keyword ‘best video editors’ should primarily focus on top video editing software. Rather than extensively covering what video editors are or their general benefits.

They are actions you would impart as a step in the plan, or used as a stand-alone, typically with limited resources. These definitions vary slightly, but the essence is the same. A strategy is not constrained by size or application but promoted by planning and effectiveness. Let’s be honest, the word “strategy” is a term that isn’t always used the same way in the English lexicon (or our industry). Implementing a dedicated SEO plan allows you to prioritize your efforts, making your work more effective in increasing traffic.

Competitor-based keyword research

Doing so will help you build authority with Google algorithms. When I asked what “success” looks like in this context, Mehic cited a user in the beta test phase for Beki AI. The user reported an 800% click increase after adding relevant internal links to a page that was struggling with traffic.

Use Relevant Title Tags

While it’s not necessary, a great way to encourage indexing and invite user traffic to new pages or blogs is by building backlinks on high-authority websites. A well-structured and easy-to-navigate website enhances the user experience and helps search engines understand your content better. Writing content that stands out in search results takes more than simply using the right keywords. Sure, including your main keyword in the title, introduction, subheadings, conclusion and the URL is important.

• In addition, images, graphics, and videos add visual appeal to your text that makes your content more interesting for your audience.
• Successful SEO includes on-page strategies, which use intent-based keywords, and off-page strategies, which earn inbound links from other websites.
• You begin the keyword research process by adding seed keywords to your keyword research tool.
• So, here’s a list of the most crucial on-page optimization actions to take.

If you want your SEO strategy to keep performing and remain relevant, you must stay on top of changes and trends. Many of the household names in SEO offer all-in-one solutions to help with all these phases of the process. Perhaps, if you have the budget and the internal resources to use it.