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Search Engine Land – One of the oldest websites in the SEO industry. Google Search Console (Free) – Google Search Console is perhaps one of the most useful tools for SEO. It is free and can give you much information on your website’s performance on Google.

Google SEO Fundamentals

This is when you create two landing pages (one being A, the other being the B page) that are very similar but adapt each using subtly different techniques. For instance, maybe you have one landing page with text between 1,200 and 1,500 words and another, similar page, with text over 2,000 words. By tracking their performance over time, you’ll gradually be able to determine the optimal copy length. Search engine optimization, or SEO, is the process of optimizing your website and broader online presence to increase its visibility on popular search engines, like Google or Bing. Increase your rankings and traffic – This is the most apparent reason someone should aim to become an expert in search engine optimization.

You can dive into the industry trends and emerging technologies before they hit the mainstream. Learning from the mistakes and successes of seasoned professionals can help you accelerate your path to SEO mastery. SEO agencies usually work on various projects from B2B and SaaS companies and startups from different backgrounds and industries.

She learned as much as she could about SEO (from blog posts, online courses and SEO conferences). Here’s how Jeryll described how his experience shaped his approach to SEO today. For example, Jerryll Noorden applied what he learned from his time as a former NASA scientist to SEO. The cycle of test→learn→improve moves 10x faster with your own property than with someone else’s website.

How much of this guide do I need to read?

However, you can create a great network of like-minded professionals to share ideas and learn from each other. If you want to learn how to grow from personal consulting to a $1 million agency revenue, check my 7 Figure Agency course in BHS Links TTT Academy. As an SEO expert, I’ve handpicked a few SEO tools that I believe every novice or seasoned SEO specialist should use. Below, I share the best SEO tools for SEO analytics, reporting, and more. As an SEO expert, you should be able to successfully identify and fix indexability issues.

• Even though digital addiction makes people read less, it’s still a great way to learn less-known SEO strategies from other experts.
• If you are in the business of selling Shoes, your aim should be to show up organically for this search term in the first page of Google.
• There is something to be said for experience, knowledge and wisdom…all of which define what Jen Ruhman brings to any project.
• He is also well-versed in potential SEO tools such as Ahrefs SEMrush, Google Search Console, and others required to track results.
• I specialize in running highly targeted Google Ads, Facebook Ads, and Instagram Ads that bring real results — more clicks, more leads, and more sales.

The #1 tactic you need to know for building relationships online is how to exchange value. Value comes in many different forms, including content, money, physical products, etc. If you’re an absolute beginner, then you need to get base SEO knowledge. And even if you have experience, you should still study and practice the fundamentals. Once the site is ranking, you can sell the organic leads to actual Los Angeles plumbers.